Morning Bird is a fun, lively, and inviting coffee shop that embraces the joy of morning rituals. With the blend of nostalgic charm and modern playfulness, the brand captures the essence of early risers who start their day with a boost of energy and good vibes. As the saying goes: “Morning birds get the best brews.”
The visual identity is built around bold, friendly aesthetics, using a high-contrast colour palette: vibrant blue and warm orange. The blue represents a dynamic start to the day, while the orange evokes warmth, energy, and the golden hues of sunrise.
The logo features a quirky, confident bird holding a cup of coffee and walking with purpose—symbolizing movement and a cheerful start to the morning. The typography is playful and slightly retro, reminiscent of classic diner signage.