In Vancouver, BC

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Since 2019

Convention Visual Identity

#visual-identity

#branding

#collateral

A New Visual Identity for WPPI 2025

The goal of this project was to create a new visual identity for a convention of my choice. As both a professional photographer and an enthusiast, I decided to redesign the visual identity of the Wedding & Portrait Photographers International 2025, which takes place every spring in Las Vegas.

Since the target audience of this convention is trend- and fashion-oriented, I drew inspiration for the colour choices from Pantone’s Spring 2025 colour trends.

WPPI 2025 Merchandise T-shirt - Denniesa Design

WPPI Collateral

WPPI Badges Visual Identity Redesign - Denniesa Design
WPPI Banners Visual Identity Redesign - Denniesa Design
WPPI Tote Bags Visual Identity Redesign - Denniesa Design
WPPI Tshirts Visual Identity Redesign - Denniesa Design
WPPI Pins Visual Identity Redesign - Denniesa Design
WPPI Lens Cleaners Visual Identity Redesign - Denniesa Design

Web Design (Home Page)

WPPI 2025 Visual Identity Redesign
WWPI Homepage Redesign - Denniesa Design

Software

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe XD

Design Services

Visual Identity

Style Guide

Collateral

Web Design (Home Page)